Main steps for marketing your business online

02
Sep

You can have cool business and still fail. The main factor is marketing; who knows that you exist and you are the answer that they are looking for. You can be doing the most amazing things, have huge solutions for people, but if you don’t market it and no one knows, your impact is short and your business profit stays shallow.
Internet marketing stands out among the rest because it is low-cost (if not free!), convenient, provides you with massive reach, and you can do it in such a way that is personalized and custom to you and your brand.

So, stop holding off and let’s see how you can effectively market your business online and stand out as the expert you are.

Build a Website
Your website is your first impression and your website will either pull your ideal audience in or instantly turn them away.

You need a website that will speak directly to your ideal customer; one that is professionally made, easy to navigate, has a call to action, has strong landing mages, correctly working on mobiles and uses attractive images.

There are important pages necessary for a strong website and those could include services, products, about, testimonials, contact, portfolio, blog, terms & conditions and many others. Depending on your business and your niche, picking the right pages is almost just as important as the design.
2. Build Your Email List & Send Emails Regularly

Your email list is a powerful tool for your business. Sending emails regularly keeps you at the forefront of your audience’s mind, sets you up as a leader and/or expert and builds a loyal community out of your audience. Here are some tips for building your email list:

Offer incentives for those who sign up for your email list. Examples such as a free e-book, printables, resources, free community, etc. Lean into what your ideal audience’s pain points or biggest needs are and create something that will speak directly to that.
Make sure your opt-in is visible on your website. It can be placed as a popup, locate it on your top bar or at the sidebar.
List Your Business on Local Directories

Now most often, people go straight for Google and the Internet. By putting yourself in online directories and apps, you can increase your exposure at little to no cost.

Consider Paid Advertising on Social Media
Leverage huge social media platforms to boost your posts or accounts. Jump into the world of Facebook or Instagram ads to promote your page, website, webinar or event. Spend a little money to see how that sets you up for success.
5. Try Google Adwords

Google Adwords is pay-per-click advertising on Google where when people use keywords to search for specific products or services, if they match with your keywords, your paid ad appears next to or above the search results encouraging more clicks, more visitors and hopefully more sales!

The benefit of using Google Adwords is that there are extremely targeted, cost-effective and highly relevant. It positions you as an answer to the problem people are facing which is exactly what you want.

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