A backlink-worthy content strategy is also part of a content optimization strategy.
The following are the characteristics of content that attract backlinks:
Be a thought leader in your field by being unique.
Always present an original idea or point of view that has the ability to shake things up in your sector or impact how people perceive certain things. Sharing original and research-based material is an excellent method to stand out and earn backlinks.
Controversial
Look for stuff that questions the status quo. Swimming against the current will assist you in standing out and gaining traction. Be careful not to be provocative only to garner attention. This could have a detrimental impact on your plan in the long run.
Authoritative
In some niches, such as nutrition and healthcare, having a trained specialist produce or review your material is required. However, this must be applied across all industries. When written by a subject-matter expert, your material has more weight. Because of the authority, more blogs will link to your work.
Have a distinct voice
A distinct voice will help you stand out from the crowd. However, having a distinct voice is insufficient. It must be distinguishable.
Use the most recent trends
Follow and capitalize on the most recent developments in your field. You can, for example, track themes that journalists are linking to. You can then develop content around these subjects in order to obtain backlinks.