How often could you not formulate a search query, enter it in a colloquial style, and as a result receive a gibberish response? We believe, often.
All this is in the past! Thanks to BERT technology, clever guy Google now works with long and colloquial requests, and also processes requests with prepositions. The algorithm does not analyze each word sequentially, but all together, trying to understand the general meaning of the phrase.
The developers themselves call this update the largest breakthrough in the last 5 years.
Well, now your site needs to comply with Google and it’s time to optimize your site for a new algorithm.