Redesigning can be a great way to raise your business and give new customers. However, the idea for renovating your site is not always used aptly. Here are some tips for you, if you decided to redesign your site.
#1: you will never please everyone.
No matter how hard you try, someone somewhere isn’t going to like it.
#2: Sometimes, a site redesign isn’t wise.
Here’re 3 reasons not to need redesign your site:
1) YOUR SALES ARE DOWN
Remember, a brand is more than a logo. It’s the way people feel when they think about you. Redoing your site during a down period is a surefire way to lock-in a lousy vibe. Our recommendation: wait until the panic has cleared, and things are looking up.
2) YOUR COMPETITOR MAKES WEBSITE REDESIGN
We all dread being left out and left behind. A competitor just dropped a brand refresh?! Quick! Bad idea.
No one but your competitor knows why they redesigned their site. Did they rush something out due to lagging sales? How long were they working on it? What will the market’s response be? These are issues you can’t answer when you’re standing on the outside looking in.
Redesigning your site based on comparisons is a risky game. Instead of focusing on the things that make you unique, comparisons trap you into concentrating on your competition — making you reactionary and desperate instead of methodical and deliberate.
Redo your brand, site when it makes sense for your company and strategy, not your competition’s.
3) YOUR DESIGN STYLE CHANGES
As we’ve discussed elsewhere, design styles are continually evolving. What you like today will probably change tomorrow. Proceeding with a redesign based on shifting personal tastes can lead to disastrous consequences for your company and your marketing strategy. Just ask the Gap.
How do you balance adding design elements based on own feeling? Carefully. Individual preferences are fine, but bad things happen when you let your ideas replace a solid design based around your company mission and strategy.
Trends come and go. That’s why there are experienced professionals to guide you through the brand redesign process. We are skilled at revealing your unique attributes and embedding them into a timeless style that will serve you for years to come. The last thing you want to do is base your site design on what’s trending.
Before you know it, it’ll have changed, and you’ll be stuck with a costly mistake.
Is it time to refresh your site? Talk to us. We’ll help you develop something that will make you proud and help you grow.