According to world statistical and analytical organizations, more than 50% of users surf the net using smartphones, tablets and other mobile gadgets. And this percentage continues to grow, and the share of Internet traffic from desktop devices is reduced.
Today, approximately half of all resources on Google are already indexed by a mobile robot. According to some forecasts, from July 2020, the search engine will forcibly begin to transfer the remaining sites to Mobile-First Indexing.
This begs the question: “what do you need besides high-quality content and good technical optimization to be in the top of Google’s search now?” True, you need to have an adaptive design. Because losing mobile traffic these days is simply not permissible. After the full or even partial launch of Mobile First, Google will evaluate exactly the mobile version. Therefore, when optimizing your resource, you should focus on the functionality of the adaptive version of the site and on how it will be displayed on mobile devices.
8 main points to pay attention to:
1) Download speed of the mobile version of the site
2) UX / UI mobile version:
– fonts: size, fat, colour, etc.;
– structural menu and navigation in general;
– clickable elements are located in convenient areas of the screen;
3) Content and layout of the site – the mobile version of the site is identical to the main version.
4) The same structured data and micro-layout of the main and mobile versions of the pages are the same. A link in structured data leads to a mobile, not the main page.
5) Optimize images:
– you need images of high quality and a suitable size;
– important: make sure that the image URL is static and does not change for different versions of the site;
– meta tag alt is the same on both versions;
6) Optimize video for mobile pages:
– same URL;
– The video format should be supported by most mobile devices;
– the micro-layout for the video is the same;
7) Open access to Google’s mobile robot: Googlebot should not be blocked by the disallow directive.
From now on, it is the content of the mobile version of the site that will determine its position in Google search. If the content of the mobile and the main version is different or very different, this will create difficulties for its indexing.
To prevent this from happening, you should pay due attention to website optimization, not only in terms of the uniqueness and usefulness of the content but also evaluate the correctness of the display, both on mobile devices and on personal computers.