According to an Ipsos study from last November, video viewers cited Instagram and Facebook as the most popular video platforms for connecting with brands.
Over 2 billion people watch Facebook In-Stream eligible videos every month and, globally, 70% of In-Stream standalone video ads views are completed. That’s why Facebook wants to provide more choice for how advertisers can utilize our In-Stream offering.
Facebook launching a global test of In-Stream Video Topics that lets advertisers place ads in certain video topics through Ads Manager — allowing advertisers to align their brand messaging within content that is contextually relevant to their target consumer.
Powered by machine learning, Video Topics are available when advertisers select the In-Stream Only placement and brand objectives for their campaigns. It will include over 20 Video Topics, like Sports, and over 700 hundred sub-topics such as Baseball, Basketball, Golf or Swimming. This test gives advertisers more choice in the video content they want their ads to appear in. So they can reach engaged video viewer audiences. For example, a baseball bat company can now place ads on topics that would be of interest to their customers, such as “Baseball.”
In addition to offering more control over where ads are placed, Facebook also offers several brand safety controls for preventing ads from running alongside certain types of content within the Facebook in-stream video. Advertisers can use these controls in combination or on their own.