Here are the top mistakes which kill your site’ conversions:
1. To stick everything in the first block at once
2. Make 100,500 Calls to Action (CTA)
3. Too much creativity
4. Only small images of goods
5. Intricate Navigation
6. Difficult registration at the first order
7. Random images on the first page
1. Adding too much information on the first screen is a big failure. As a result, a person visits the site, doesn’t understand what is happening here. It’s enough to simply indicate the logo or company’ name and describe in one sentence what it does. The images have to additionally help the potential customer understand where he got.
Make 100,500 Calls to Action (CTA)
Error No1 – place a lot of CTAs on the main page. (“Order a service”, “Subscribe to the newsletter”, “Follow to social networks”, “Sign up for a free consultation.” The client doesn’t understand what he should do – either order the service right away or follow the brand on Instagram…
There is another big mistake – when designers or the customer completely forget to make a CTA. As a result, the client decides that everything is too complicated on the site, and goes to your competitors.
Too much creativity
The structure and design should not suffer. Creativity can be achieved with the help of original images, fonts, corporate colours and so on. Remember – meaning is more important than form.
Only small pictures of goods
Using small good’s images is also a big mistake. A person doesn’t see the details that are important to him, the level of trust decreases, the desire to place an order disappears, and he simply leaves. and goes to your competitors (you know)
Use quality and big images enable the visitor to consider the product with all the details.
Intricate Navigation
This will confuse the person, reduce their concentration, and also harm your SEO. Even worse isn’t to make the menu at all.
Leave one menu (preferably fixed) and only basic items (information about the company, team, services, pricing, examples of work, contacts). If this is a large online store with 100+ products, don’t forget about search filters, sorting.
Difficult registration at the first order
No need to force a person to go through a long registration when placing the first order. A similar mistake is to request a lot of information even when ordering “in 1 click” (primary phone number, additional, relative, brother, husband, 3 mails, name, surname in 2 languages, etc.). Understand what will be 100% enough to maintain a customer base. In 9 out of 10 cases, there is enough phone number, mail, first name (surname) of the person. Other data can be added when processing the second, third order.
Random images on the first page
It’s better not to use any random, even they really so beautiful, images on the first slide. An image that conveys the essence of the project, the business is good. The image where there is a person (happy, smiling) is excellent.
So what is the bottom line?
Ease of presentation is a designer’s friend.
Beautiful – does not mean affordable, valuable.
First think about the goals that the design, the site should decide, and then over the design.
One site – 1, maximum 2 calls to action.
Colours, shapes, fonts are not randomly selected, they should also make sense and solve business problems.