The number of online stores is growing every day. The competition and the struggle between them for the top place in the search results is the same. To be on the first page of a search engine, you need to work a lot on website promotion – in particular, on traffic.
1. Direct transitions
A person can find your company in a search engine himself, having previously learned about it offline – by seeing an advertisement on TV or hearing about you from a friend. But such transitions are very difficult to track and compile accurate statistics on them because you do not know which source influenced the user’s choice.
2. Search results
If you sell clothes, a potential buyer can visit your website by simply typing a query into Google. But in order to bypass competitors and get into the top 10 search results, you need to make every effort to optimize your resource. It should be useful and user-friendly.
3. External links
Link promotion plays an important role in increasing traffic. It includes mentions of your company or product on third-party sites – in articles, reference books, profiles, or on forums.
4. Advertising on the Internet
There are many options for this type of promotion. For example, in order for a potential buyer to see your ad at the top of the search results, you can set up contextual advertising in Bing or Google Ads.
5. Social networks
This includes clicks on links posted on social media. For example, you can agree to cooperate with a blogger who has a lot of followers. He will host a promotional post that will tell you about your company and leave a link to your website or your product page. Such collaboration will lead to you a new loyal audience.