Use the right social media strategies to ensure success
Social media advertising gives you a powerful opportunity to engage with your target customers in real-time and strengthen your relationships with existing and potential customers.
1. Get clear on your strategic goals
Planning your social media strategy starts with crystallizing your goals for a campaign. Maybe you want to raise brand awareness and build a more dedicated following. Or perhaps you want your social accounts to increase conversions and ROAS. Either way, be sure that you’ve done research to help you formulate your goals.
2. Create a community of dedicated followers
Once you’re clear on your advertising goals, it’s time to start engaging with your target audience. Keep in mind that quality is better than quantity. Think of creative ways to build a community of qualified followers instead of simply gathering as many followers as you can. Draw out prospective customers with campaigns that speak to your audience personas.
3. Use brand advocates
It’s much more expensive to gain new customers than to keep the ones you have. Make the most of this precious resource—the people who love your brand—by enabling them to become brand advocates.
4. Go Live
Reality TV continues to be immensely popular—audiences love getting a first-row glimpse into other people’s lives. You can use this to your advantage by inspiring and engaging your audience in real-time with content that is relevant to your product or service. Use popular hashtags to increase visibility.
5. Create relevant, connected experiences
One of the most effective ways to ensure that ad clicks translate into conversions is by making your content relevant from ad to a landing page. Be sure that the customer’s post-click experience matches the message and design of the ad they’ve clicked.