Be different!
In the age of competition, any feature will be a competitive advantage for the business. Therefore, individual, unique designs of logos, sites have always been and will be in demand. If you need a site temporarily, “try it,” then a template is enough.
If you are working for the future, then keep in mind that uniqueness forms a brand. Farsighted companies looking to the future prefer to rebuild from competitors already at the stage of creating the site.
Convenience and functionality!
Do you want visitors to feel comfortable on your company’s website and navigate with ease? The unique site design allows you to arrange your information exactly as you need. Such a site will not cause rejection.
Impression!
The site design forms an impression on the visitor. And making the first positive impression is extremely important. Remember, if the site of the online store does not seem to be credible and it seems that the site was made in haste. Are you ready to take a chance and buy something there? Sure no.
Remember how a regular user searches? A person leads a search query, for example, “web studio”, and opens a bunch of sites, starting to browse them quickly. Some sites are immediately closed for some reason. For instance:
The site takes a long time to load – do not wait (close).
Looks awful – how can I order something there (close).
Everything is too beautiful – everything is moving, but it’s not clear where to click to see prices/portfolio/contacts, etc. (click the cross).
Classic site template – primitive, looks outdated, why don’t they update it? what is wrong with them, maybe this company is no longer on the market at all, and the site just remained hanging … (we are closing).
As a result, a person leaves only 1-3 sites, for a more detailed acquaintance with services, prices, etc.
I hope you don’t have to explain how important it is to stay in this “three”.
Status!
Who is more solid. You or your competitor? The cost of your site makes it clear to your potential partners and customers that you are cooler, more reliable, more solid.
Natural advancement!
Unique sites are many times faster in search results. This means that attendance at a unique site, all other things being equal, will be higher.
Let’s summarize now …
Do not think that with the help of this article I am trying to incline you towards uniqueness. Maybe you just don’t need it. Or not yet needed.
The template and unique design are simply different and are created for different purposes.
If you need a site quickly and not expensive.
If you need a website “to try” or you have a temporary business.
If it’s completely not important for you what it will look like and what you plan to do next with it …
So you better make a site based on a template.
And if you need a stylish, reliable and unique site – order a site with a custom design.