Have you ever wondered what makes a high-converting product page?
A product page is a webpage that provides helpful information on a product and how it benefits the user.
Typically, a product page includes the name, price, description, photos, and a call-to-action button.
Copy this technique the next time you write your product copy: Tell a story to convey the value your product brings to customers’ lives.
Customers want to know what they’re in for, so share the cost upfront and place it prominently.
Pro Tip: If you run a business with custom pricing, indicate a starting rate. This ballpark figure helps prospective customers to self-qualify and see if you’d be a fit to work together.
Combat your prospects’ buying objections by visually demonstrating how your product solves their everyday struggles.
The SaaS companies can show a series of screenshots and captions that enables prospects to step through a predefined story. When they click the different tabs, they see the features in action and how their everyday tasks are made easier.
This is sleek. It visibly proves the benefits instead of having prospects imagine it themselves
Look at your product page. Does it show product pictures from all angles in a single view?
Yes? Great!
I recommend you to go beyond that. Your audience sees how your product looks when they use it in their lives, and how the apparel looks in different sizes.
Share what’s in it for them. Break down the deliverables clients get in each stage of your project.
Pro Tip: Include high-level screenshots and visuals to show that this isn’t your first rodeo.
Do you sell to multiple customer segments? Or offer packaged services with multiple deliverables? Copy-wise, that’s a lot of information to digest.
Most web users don’t read, they scan — so use bullet points. Bullet points make it easy for readers to skim important information and make faster decisions.
The high ratings and detailed reviews instantly boost trust and credibility. No doubt they boost sales, too! The Instagram feed at the bottom, which shows happy customers with your products, further serves as social proof.
Hope these tips will help you to increase your sales.