To say that a good logo can make or break your company is an understatement. A logo is one of the most valuable assets for the company. More and more businesses are waking up to this fact too. Bottom line: an excellent logo is important to market success. So, what does it take to create a successful one?
1. MAKE IT CAPTIVATING
Expert logo design starts with defining and crafting something captivating. Your logo not only has to capture an audience, but it also has to win over the right audience. A strong brand mark is vital, but it is worthless if it is not memorable to the right audience.
2. MAKE IT MEANINGFUL
Your logo is the flagship for your brand. It has to convey meaning and tell the world what your company is all about. A good logo can express your organization’s identity, but a great logo will do that while also showing your core values.
3. KEEP IT SIMPLE
Some of the best logos out there are so shrewdly simple they leave us, designers, thinking, “why didn’t I think of that?.” A great logo should be simple, useful in any colour, and applicable to anything. You want to be prepared when it’s time to order new uniforms or new signage for the store. Remember, the more simple the lines, the more versatile your logo will be across different types of media.
WANT A SUCCESSFUL LOGO?
In conclusion, an organization’s logo should be appealing to the eye and memorable. It should convey meaning and inform your target audience of what you’re all about. Lastly, a great logo is versatile, translating firmly across all media.
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