Your product description is not here to be pretty. It’s here to SELL. To sell, you need to know what your customers care about.
Only then can you prove you get their pain and persuade them to buy your product.
Here are three proven tips:
TIP 1: STEAL CUSTOMERS’ WORDS
Go to where your customers hang out online. This could be places like forums and peer-review sites.
If you’re a freelance virtual assistant (VA) who wants to work with copywriters, hang out in Facebook Groups (e.g., The Copywriter Club). Type your keyword and see what pops up.
TIP 2: HIGHLIGHT CUSTOMERS’ IDEAL SELVES
Your customers don’t want your product. They want the glowing results that come with it. To show this change, highlight their ideal selves.
TIP 3: CONDUCT AN A/B TEST
As you stalk hang out with your target customers online, you may come across a ton of different user stories, problems, desires, etc.
DON’T lump everything together, as this results in a convoluted copy.