Twitter is one of the ten leading social networks in the world in terms of the number of active users. It is primarily a platform for the exchange of ideas, information in real-time and current news. This is the place where people come to see and take part in a conversation about almost everything that happens in the world. Why not use Twitter ads to reach your target audience?
There are 3 main types of Twitter ads:
– promoted tweets;
– promoted trends;
– promoted accounts.
Promoted Tweets
Promoted tweets will help increase website traffic, increase brand awareness, promotions, events, and attract leads. With them, you can advertise coupons, sales, new assortment.
You can promote:
– text tweets;
– tweets with images;
– GIF tweets;
– polls (text, image, video);
– account.
Promoted Trends are used to raise awareness about product launches, events, brand.
Promoted trends are visible to all Twitter users for 24 hours.
Promoted Trend Spotlight is also available: in addition to the regular Promoted Trend. These ads can include 6-second videos, GIFs, and static images.
Promoted accounts
With this type of ad, Twitter displays the ad to users who are not currently subscribed to an account but may be interested in it. Account promotion increases access to your company’s Twitter profile and helps you gain followers.
Promoted accounts are displayed in the feed, in the “follow” lists and in search results.
The main goals of Twitter advertising are:
– awareness;
– interaction: watching videos, installing applications, going to the site, likes and retweets, subscribers;
– app re-engagement: open, update or take actions in your app with an app re-engagement campaign.
It is forbidden to promote:
– sexual content;
– alcohol, tobacco and drugs;
– content that infringes copyright;
– counterfeit goods;
– goods made from endangered species of animals;
gambling;
– political content;
– weapons.
Everything, as elsewhere.
The Twitter ad account has all the capabilities for full analytics that will allow you to track advertisements and their performance.