✅ SEO is dead and not working
SEO will never die! Even if popular search engines use artificial intelligence instead of standard algorithms, it will be based on a number of page rating factors. Adaptation of site content to the requirements of the “digital mind” will become search engine optimization.
✅ Search engine optimization is a one-time event
A lot of site owners make great efforts at the initial stages of their promotion and achieve noticeable results. Over time, they stop working on their projects. Then many people wonder why SEO does not work, and there is no trace of the former traffic.
Remember, SEO is a never-ending process.
✅ The number of links is more important than the quality of the content
At the moment, explosive or uncontrolled growth in inbound links is more likely to harm rather than help SEO. Search engines stop paying attention to the number of hyperlinks. Quality is put in the middle of the corner. Quality links are those that meet multiple criteria.
✅ Long-tail keywords are easier to rank
No matter what the SEO myths claim, the ease of ranking does not depend in any way on the length of the keyword phrase. Sometimes it’s easier to get promoted on a one-word query than to get to the top for a 4-5 word keyword.
✅ Content must be 100% unique
If you thoughtfully analyse this statement, a logical question arises, why should the content be unique and not borrowed from other sites? In the same online stores, there are hundreds of thousands of identical product descriptions. Moreover, copying the text does not prevent marketplaces from occupying top positions.
✅ You can not link to other sites
Sometimes the myths of SEO-site optimization take on forms that are absolutely incompatible with reality. The headline misconception is a prime example of this. You can and should link to third-party sites! Hyperlinks are just invented to facilitate navigation across the vastness of the global network. They link millions of websites to the digital web that spans the planet.
✅ Keyword research is optional
Experienced SEO myths of this kind are deeply surprising. It is unthinkable for a real professional to start promoting without first analyzing key phrases. Website promotion without researching the keys is akin to attacking enemy positions without reconnaissance. The probability of being lucky is minimal. But the chances of defeat are close to 100%.
✅ Contextual advertising does not help to increase positions in the search results
Contributes, but indirectly. The approximate procedure is as follows. The owner adds the site to the contextual network to attract visitors. As traffic increases, he constantly works on the content of the pages so that they meet user expectations as much as possible for various requests. Search engine crawlers “see” that a website is highly regarded by visitors. As a result, positions grow.
✅ The more pages the better
The correct phrase should sound like this—the more quality pages, the better. Delete the word “quality”, the statement loses its meaning.
✅ There should be a lot of content on the homepage
Home pages overloaded with information throw users into a stupor. From the abundance of information, the eyes of visitors run wide. They get lost and do not know where to go to get acquainted with the information of interest. Quite a few people close browser tabs or go back to SERPs.
✅ Images do not need to be optimized
Need to! First, due to users with disabilities. Optimization of images increases the availability of graphic content for people with severe pathologies of the visual system.
✅ A secure HTTPS website does not affect SEO
Affects! It is easy to make sure of this in 1 minute—you need to open Google, enter a query and see the TOP-10. Most likely, there will not be sites with addresses that contain HTTP. After the search giant announced that it prioritized HTTPS websites for ranking, millions of webmasters adapted their sites to the requirements of the largest search engine.
If you’ve stuck with these misconceptions, the next article is a blueprint for SEO improvement. This allows you to add value to your site for search engines. Follow the suggested steps and the effect will not belong in coming.