In itself, moving to a new domain is a complex of purely technical work. Choosing a domain name is more of a marketing issue. We recommend paying attention to the following components:
1. Name
Ideal—the name is easy to remember and sounds beautiful. If nothing comes to mind, use domain name generators like the service from the well-known registrar Go Daddy.
2. Symbols in the name
Official registration of a domain with numbers is appropriate, provided that they are included in the name of the company or carry some semantic load.
3. Name length
When site owners change old domains for new ones, the “shorter is better” rule doesn’t always work.
4. Zone
The choice of a domain zone directly depends on 2 factors—subject and geography.
After registration, we strongly recommend that you obtain an SSL certificate for the domain. This is important for user safety and searches promotion. Optionally, confirm the right to the domain name, which is done through the registrar.
5. History
Often, registering and adding a new domain is much easier than looking for a “used” one. There are 2 possible situations here. First, someone has registered a domain name and is now reselling it. Beautiful names are sometimes very expensive. Depends on the zone, popularity, attendance and other factors.
Secondly, the purchased domain may be banned from search robots due to a bad history in the past. Even if the process is ideally organized from a technical point of view, changing the site address cannot be done without losing traffic. Search engines will react negatively to the update. It could take months to eliminate the consequences.
6. Uniqueness
The uniqueness of the name is your difference from competitors. After the site is moved to a new domain, marketing will come to the fore. A name, unlike competitors, will come in handy in the implementation of his strategy.
7. The key is in the name
The keyword organically inscribed in the domain improves its perception by users. But don’t overuse the keys. Especially at the expense of readability. It’s easier to drop a domain with keywords than to inconvenience users with hard-to-type phrases.