How your website looks plays a huge part in its performance and how your brand is perceived. Now, let’s look at some key aesthetic web design trends for 2022.
Big, bold typography
Typography is set to stand out in a big way in 2022. More than just being words on the page to support your content, typography may even dominate the page.
High-impact visuals
Want your website to stand out from the crowd? High-impact visuals are any visual design element that catches the eye, so users can’t look away.
Custom illustrations
When it comes to website imagery, stock photos are old hats. Custom illustrations are useful for conveying brand personality while showcasing your offering. You can use the same or similar custom illustrations throughout your site and social media so that your audience will instantly recognize and associate these designs with your brand.
Minimalism
Minimalism as an aesthetic is all about minimizing clutter, using only the most essential stylistic and functional elements. With a minimalist approach, you can centre your brand message without fuss or distraction.