The 5 best types of website layouts

In web design, presentation is everything. Of course, the quality of your content matters too, but customers will never fully appreciate your articles, products, or perfectly written services page if the first thing they see on your website is a chaotic mess. The way you structure your web pages makes a big difference, and some types of website layouts work better than others.

But the best web design layout guidelines change depending on your industry, branding, and technical capacity; it can be difficult to find the right layout for you. So below, we compile the 5 most common and most effective website layouts, with examples and expert tips to help you present yourself the right way.

1. Focus the spotlight on one aspect
Recommended for:

• landing pages that revolve around a single, high-priority call-to-action
• home pages that focus on a single image or call-to-action
• radial, circular, or spiral patterns

2. Highlight multiple options with an organized grid
Recommended for:

• eCommerce product catalogues
• large content galleries such as articles, blogs, or work samples

3. Make reading easier with Z-pattern
Recommended for:

• business websites
• pages designed to explain or introduce new ideas

4. Encourage browsing with a single column
Recommended for:

• social media and forum sites
• long-scroll business sites
• pages with lists like notifications or messages

5. Stand out with asymmetrical layouts
Recommended for:

• edgy or cutting-edge brands

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