Is social media necessary to build up your business?

Socials are not necessary!
Besides, for some industries, this type of marketing does not work at all. In others – you do not need to get into social media, but you are clearly overboard. Socials can really help to increase brand awareness, can positively affect the conversion and traffic to your website.

It is very important to understand which social media platform is best for your business. Otherwise, it’s nothing but “spray & pray”.
Which platforms are suitable for your business? Perhaps your brand is associated with beautiful clothes, or maybe you are a non-profit organization that is looking for the right social media channel to host your content. In any case – the channel of your choice needs to fit your goals.

Facebook: a great platform for quality content and low-frequency publishing. In addition, Facebook has a lot of visual advertising that allows brands to target any type of audience.
Instagram: great for fast visual content and high-frequency publishing. Since the introduction of Instagram Stories, brands have jumped on the wagon to explore the many advertising possibilities.

Analyze Twitter, LinkedIn, Pinterest and all the channels that you plan to use: does the content display method or its advertising capabilities match your goals?