Getting into recommendations on Instagram gives additional reach to your account and published content. This is another free promotion tool due to the social network algorithms themselves.
Recommendations is a section with publications that match your interests. Unlike TOP, it is personalized, that is, it is formed for each specific user.
How to get into Instagram recommendations
The more often your content appears in the recommendations, the more opportunities to drive additional traffic to your page. Tips and tricks for falling into Interesting:
1. Create content for the target audience.
It is not enough to get into the recommended ones, people have to notice your post among others and click on it. Therefore, the content of the image or video should be in the interests of your target audience. If your followers’ have similar interests with your target audience, then they can also see your post in their recommendations.
2. Watch what you write in the text description.
The algorithm analyzes every! word in the description. For example, if the text contains the word “music” or “festival”, then the post will be shown in the category “music” or simply to those who are interested in music.
3. Add Alt text to posts.
In general, this is not necessary, but if you know how to select keywords, or you have a competent SEO-man, then you can help your posts get out in the recommended ones due to the relevant words.
4. Post more videos and GIFs.
Videos and animations attract more attention than static images – they are eagerly watched, liked and commented on. Engaging content has a high chance of getting into Recommendation.
5. Analyze content statistics.
If the publication was viewed by many people who did not follow you, then it was in the recommended (or in the TOP). Analyze in statistics which of your posts Instagram recommends most often and create similar content.
6. Follow trends and make viral posts.
Viral content always gets a lot of views, likes and comments. Explore what’s trending now, spy on other people’s ideas and make engaging posts.
7. Choose the right time to post.
The logic is simple – if the content is posted at the peak of activity of the target audience, then it will quickly gain the first reactions, which will affect getting into interesting.
Conclusion
Recommendations provide additional reach but don’t get hung up on them. What you really need to focus on is the quality of the content. Because just getting into the recommended ones does not guarantee that a person will want to subscribe to you – he still needs to be interested.
Hope it was useful for you and you’re waiting for the next practical information to get next level.