Why you have to increase your reach? Of course, to attract the target audience, which may later grow into buyers.
Here’ a little reminder of what is Reach. Reach is the number of unique users who viewed your posts, videos, and stories. The more views, the higher the reach.
The logical conclusion is that in order to increase your reach on Instagram, you need as many people as possible to see the content that you have posted in your account.
Let’s see what the coverage on Instagram depends on. In simple terms, the more subscribers interact with your content, the more often you appear in his feed. And vice versa. In Instagram statistics, 3 types of coverage are displayed – this is the coverage of posts, the coverage of stories and the coverage of the account as a whole.
Now more specifically. Coverage is influenced by the following factors (in decreasing order of importance):
✌️ saving to bookmarks;
✌️ comments;
✌️ reposts to stories;
✌️ likes;
✌️ transitions to the profile.
Moreover, here it is important not only the number of comments, likes and other actions but also the speed of their appearance within half an hour after the publication of the content.
What else affects coverage:
✌️ time of fixing the subscriber’s attention on the post;
✌️ clicking on the “More” button to read the full text;
✌️ scrolling through photos in the “Carousel”;
✌️ viewing all your stories to the end;
✌️ going back in history and delaying on a specific history;
messages in “Direct” and much more.
In the following articles, we’ll cover all the ways to increase your reach.