There are several ways to increase your reach – white, grey, and black (not allowed).
We will refer to white solutions that can be implemented without using third-party services and without violating the rules of the social network.
1. Publish gallery.
The trick is that if the user saw the gallery in the feed and didn’t like it, then Instagram will show him this post again. He just changes the slide and shows the next photo from the selection. The more photos you publish in the gallery, the more actively it will haunt your subscribers. For coverage, it is better for people to leaf through the gallery to the end. In it, you can post comics, life hacks, tutorials, recipes, interesting selections.
2. Use a call to action.
Write about what you expect from your followers. Alternatively, ask everyone who saw the post to like it. Another option is to do a survey. For example, which of the photos in the gallery is better – 1,2,3. You can invite followers to ask their questions in the comments, and then choose the best ones and post the answers to each question in separate posts or stories. This method is also great because you have free content ideas.
3. Use interactivity in stories.
Interactive content has a good engaging effect. Create quizzes and tests, use sliders, invite subscribers to private chats, create polls (with a call to action, as we wrote above).
4. Publish your video.
Videos are much more likely to be featured in recommendations. At the same time, when a user opens a video from the recommended ones, the next video opens automatically – this may also be your video.
5. Choose the perfect time to post.
Ideally, you should post at a time when the largest number of your subscribers are online and ready to like and comment. But keep in mind that if you post during the so-called prime time, then the competition is higher due to publications coming out at that time. You can find out at what time the audience is most active in the business profile statistics.
6. Run contests.
For example, competition with comments. The coverage of such posts is 10 times higher than that of regular posts. In general, this affects the reach for the account as a whole. You can ask subscribers not only to leave a comment but also to mark 2-3 friends in it with the @ symbol in front of their nickname. Friends will receive notifications that they have been marked, they can go to your account and even subscribe. But you shouldn’t use this method in all contests in a row.
7. Respond to comments.
If you see comments under your posts, try to reply to them immediately. It is better if it is not a faceless answer, like “thank you”, but a detailed comment or some kind of question. You can start a dialogue with the user.
8. Be active in stories, start live broadcasts.
Respond to comments in Stories, offer to write to you in Direct. Live streaming is another great way to increase your reach. They allow you to maintain the popularity of your account, and even during such broadcasts, subscribers are most active.
9. Remove unnecessary tags, use only target tags.
Tag canvas no longer works. Moreover, for too many tags and duplicating them under several posts, you can get an account ban. The algorithm treats this as spam.
10. Follow the release of new features on Instagram and implement them one of the first.
People love new items, so as soon as a feature appears on Instagram, use it.
11. Create games to grow comments on posts and stories.
12. Invite followers to share their story briefly in the comments.
You can touch on a topic in a post, tell your story, and then invite followers to share their thoughts and stories in the comments. Or you can just ask any question.
To be continued…
In the following articles, we’ll cover all the ways to increase your reach.