1. Change the name of the enterprise.
The dissonance between the old URL and the new company name reduces the credibility of the site.
2. Expansion of the geography of the company’s activities
Quite often, a new domain is required when expanding business from a particular region to the whole country.
3. Search engine sanctions
Sometimes it is necessary to transfer sites to new domain names due to search engine sanctions. As a result of sanctions, websites lose positions or are completely excluded from the index. The only way out is to transfer.
4. Business optimization
Suppose a company sells products for construction. Basic information about the company is placed on the main site. On subdomains, online stores operate in various areas of activity—tools, special equipment, building materials, etc. The owner decides to move building materials to a separate online store. The transfer of the domain and the work accompanying it is inevitable.