If the more in-your-face design aesthetics wouldn’t suit your site or branding, don’t sweat it. With a minimalist approach, you can centre your brand message without fuss or distraction.
Here are a few ways to give your site a more pared-back feel.
Simple and clean design
Clean design is all about using negative space, drawing the eye to what the user needs to know. The clean design can be a spectrum based on your particular preferences if you want to reduce clutter on the page for an unobtrusive experience. Or if you want to pare down information and content as much as you possibly can, resulting in an almost empty web page. But it’s working!
Dark-themed UI
Another way to achieve a minimalist aesthetic is by using a dark-themed UI. The dark-themed UI displays light text on a darker background, and its main appeal is that it’s easy on the eye, especially as the day gets darker. This aesthetic has become more prominent in recent years, and you’ve likely seen it everywhere, from apps like Spotify to your Smart TV screen. Many apps also have the option of a “dark mode” which utilizes this design.
Hopefully, you come away from this article with some inspiration for elevating your own website’s look.