1. Simplify your forms
Though forms can be an important part of landing page design the rule of thumb: Never ask for more information than you need. Try to keep it under seven fields of input. Appreciate white space. When in doubt, always keep it simple.
2. Test your copy and CTA
If you don’t want your audience to be staring down a wall of text that they need to comb through to get to the point make your point home concisely.
But as always, test your copy. And test your CTA. And then test some more copy. And then test CTAs again. You’re never going to know what resonates with your audience until the numbers tell you the truth.
3. Keep the design straightforward and easy to navigate
Have you ever landed on a page and just … gotten lost? Don’t lose conversions because of this.
4. Leverage case studies and social proof
This tip is easy. Any time you can leverage the nice things your customers have said about you, do it.
5. Keep your landing page mobile-friendly
Make sure your landing pages are compatible with any device or viewable on any screen size.
6. Make sure it loads quickly
If you’re seeing a high bounce rate on a particular page, load time could be the culprit.