7 Necessary Facebook Advertising Advice

It’s no secret that Facebook can be a wonderful area to reach new audiences and grow your business.

There are quite a few ways Facebook can be leveraged for small businesses, but you have to set yourself up for success and have realistic goals given some of the limitations of the Facebook platform.

There’s no perfect strategy that works for Facebook Ads, but small businesses should take extra consideration when diving into the platform to be sure you’re not overextending yourself too quickly. This is nearly always the source of the “I tried Facebook and it didn’t work” refrain. Here are the fundamental tips to follow to make sure you’re avoiding that:

Match campaign objectives to your goals
Find your target audience in Audience Insights
Understand targeting layers
Make sure your geotargeting is on point
Keep retargeting and prospecting separated
Monitor your ad frequency
Control your budgets effectively
Hopefully, these tips will give you the confidence to test Facebook in a controlled way—and help make sure you’ll see returns for your efforts!