⚠ Mailing without consent
If recipients didn’t consent to the mailing, they shouldn’t be sent emails. Always take consent from your recipients to the mailing.
⚠ Purchased bases
What is the problem? The owner of the company buys the subscriber base or downloads it from open access. But mailing does not give a result – all mails are marked as spam, there are no orders.
There are 3 problems with purchased databases:
1. They are illegal.
2. They destroy the reputation of the domain. Users complain about spam, and postal services are suspicious of the sender of the mailing. The following mails (not even based on the purchased database) are also likely to fall into spam.
3. They are ineffective. People do not read emails that are spam.
How to solve this problem? Instead of buying ready-made databases, collect recipients who are interested in your mailings.
⚠ Mailing via personal mail
To send mass mailings, you need an address on the domain. Free mail is not suitable for this:
❗ Mailing services (for example, Mailchimp) prohibit sending emails from personal mail or severely limit their number.
❗ Email services automatically marked as spam almost all bulk mailings from personal mail. And if the message falls into this folder, then its effectiveness decreases significantly.
How to solve this problem? Create corporate mail. This is the address on the domain of your site.
Corporate Mail Benefits:
🔰 Emails are less likely to get into spam – their effectiveness will be higher.
🔰 The box has a corporate domain – it’s immediately clear which company sent the letter.
🔰 Boxes are easy to manage, you can create separate addresses for different departments or employees.
⚠ One letter throughout the database
What is the problem? Often companies launch mailings and, without hesitation, begin to send the same mails to all recipients. But the mailings audience is different: in online clothing stores, men are not very interested in offers for women, etc.
By dividing the audience into groups, we can more accurately fall into the interests of each recipient. This means that the income from the mailing will be greater.
⚠ Subscriber database clutter
What is the problem? Over time, the database grows old: some recipients stop reading mails or throw mailboxes, while others initially drove the wrong address. All this affects the results of mailings – the base is growing, but openness and transitions are falling. You have to pay more for the mailing service tariff.
How to solve this problem? To increase the effectiveness of email marketing, unnecessary contacts must be deleted.
Extra ones are:
▶ Abandoned addresses.
▶ Recipients who have not opened emails for a long time.
▶ Spam traps.
▶ Those who unsubscribed from the newsletter or complained about spam.
Here’s a little bonus for you. Checklist – How to understand that everything is fine with the newsletter
✅ You accept the mailing from new recipients.
✅ You don’t buy or download contact databases. All users agreed to receive the mailing voluntarily.
✅ Mailing has been sent from the corporate mail.
✅ Everything is OK with the technical settings of the mail.
✅ There are no errors in layout and design.
✅ You segment your audience. Make sure that your recipients receive relevant offers.
✅ There are no redundant and invalid addresses in the database.
✅ Recipients are alive – they open emails and follow links.