Reason #1. Facebook Advertising is Highly Effective
No one would have guessed in 2004 that Facebook would become what it is today. With more than 2.2 billion monthly active and close to 1.5 billion daily active users, Facebook is a major part of people’s lives. This is a trend that is not going to change any time soon as we continue to ride the waves of the information era.
Facebook is considered one of the top advertising channels online, and digital ad spend accounts for a whopping 51% of total advertising spend in the US.
Facebook ads can work for you, too, if you take the time to master the complex art that is creating highly effective Facebook ads.
Reason #2. Simple Set-Up Process and Fast Results
Setting up a Facebook campaign takes little time and can yield excellent results for your business. It is an undeniable truth that digital advertising produces a great ROI and it can happen very quickly with the right campaign and product. That is why you see Facebook ads for small local businesses as well as large corporations.
Anyone can log on to Facebook and create a business manager account, set a payment method and publish a campaign in a matter of minutes. You can even experiment with your campaign to find the lowest possible cost per lead.
Reason #3. You Can Reach Your Ideal Audience
We’ve already touched on just how many people use Facebook every day, so is it any surprise that it is a great way to reach your ideal audience? Facebook provides tons of detailed ways to reach specific people based on their behaviour on your website, their known likes, engagement with your Facebook page, and other various elements of their demographic such as age, gender, and location. You can create extremely granular audiences that produce a high ROI using Facebook ads.
Reason # 4. Facebook Ad Campaigns Are Highly Customizable
You can construct the perfect ad experience using Facebook ads. Contrary to another big name in the digital ad space, Google, your Facebook ad experience can be designed to attract your perfect audience. That is because Facebook has a wide range of ad formats to choose from.
Reason # 5. Facebook Is Adding New Features Every Month
Facebook is constantly adding more features and improving the user experience for both advertisers and normal Facebook users. This is a large part of why Facebook has sustained growth for so long, it’s always providing more value.