It is important for an online store to create its own corporate identity. It will help make the brand recognizable. The letter “A” with an arrow is familiar to Amazon shoppers. The corporate identity helps to distinguish the company from others and make it memorable.
The corporate identity of an online store is a set of design elements that make the store unique and recognizable. Special fonts, colour elements, graphics and other tools are used. They are also used in social networks and printed materials.
What is included in the corporate identity:
Logo. Used in an online store, printed materials, souvenirs.
Corporate colours. A set of a colour palette that is used in website design. It is also used on printed matter.
Fonts. Proprietary fonts help increase visibility. They are used in any materials related to the company. How does it work? Remember what the logo font looks like for Coca-Cola, Adidas, Pepsi Co. They immediately evoke associations with the product.
Motto. This is also part of the corporate identity. It is enough to come up with a simple and memorable slogan, and it will not leave the minds of buyers.
What is a corporate identity for?
Corporate identity performs several tasks for an online store:
Strengthening the store’s positive image. Visitors are of the opinion that only serious companies that have come to the market for a long time can create a unique style. This increases customer loyalty.
Recognition. You need to stand out against the background of high competition, and the Corporate Identity will allow you to do this. Users will begin to recognize your store among tens or hundreds of competing companies. The corporate identity is easily scalable both in the digital space (social networks, online advertising, etc.) and offline (retail outlets, branded packages, souvenirs, etc.).
Reduced advertising costs. Investing in the development of a corporate identity for an online store will reduce advertising costs in the future.
You need to create a corporate identity for your online store if:
– You have just opened a store, and you want to overtake competitors and enter the big league;
– You have been on the market for many years, you feel how young companies are catching up with you, you want to strengthen your image;
– There is progress in business, you go to a new level and expand.
Many companies, having worked for a long time, still come to the conclusion that they need to create an online store. This allows you to expand your audience, acquaint the visitor with your products in more detail and place an order at any time.
What is the difference between the design system and corporate identity
A design system is a specific set of tools that makes it easier to create and update products based on brand values and pursued ideas. Road signs are a good example of a working design system. Travel to any country and you will recognize a pedestrian crossing by a sign. Another example: it doesn’t matter in which country you bought your smartphone and what language it is in. You can always find the player button by the recognizable triangle.
But what is the difference between the design system and the corporate identity of an online store? First of all, the design system is developed for the internal environment of the company. Designers, marketers, advertisers need it. The corporate identity is needed for the final consumer – the client.
The design system is able to solve several problems at once:
– Allows you to create several online stores in the same style;
– Significantly saves designers time, as it includes libraries, layouts and patterns;
– When transferring the project to other designers, data is not lost.
What is included in the corporate identity is included in the design system? But the main difference is for different purposes.
Corporate identity for an online store is an integral part of a company wants to grow and develop. It includes many elements to increase brand awareness and increase visitor confidence. The development of a corporate identity for an online store consists of the complex work of designers, marketers and other specialists.