Why is the price of website promotion so different and which one to choose? Probably every site owner has repeatedly asked a similar question. But finding a definite answer is not so easy, because the average user needs to make a lot of effort to understand the intricacies of the price of SEO.
It is possible to report the exact cost of website promotion services only after a detailed analysis of the resource itself and the competitiveness of the niche. But we will explain to you how the payment for the promotion takes place.
How the cost of website promotion is formed
The price for website promotion is formed from the payment for the work of specialists and related costs. The first point includes payment for the services of optimizers, programmers, proofreaders, content managers, link builders and other specialists involved in the development and promotion of the resource.
The cost of SEO services depends on the volume and complexity of work for each team member. With the volume, everything is obvious – the more tasks, the more hours it takes to complete them. Why does complexity affect the cost of promotion? It’s simple: the more difficult the task, the higher the qualification level of the specialist who is entrusted with it. Consequently, the cost of one hour of work is higher.
With the first point sorted out, now let’s consider what the associated costs in SEO are. This is a part of the promotion budget required to pay for the placement of links and the services of outsourced specialists: translators, copywriters, etc.
The associated costs can vary greatly depending on the subject matter and the competitiveness in the niche. For example, the average cost of 1 thousand characters of text from professional authors in medical or legal topics can be several times higher than the average prices for copywriting services in other niches.
The same goes for link placement. Each site that is ready to post backlinks to other resources has its own rates. The higher the competition in a niche, the higher the value of each link. You can also get free backlinks using guest posts on publications on popular information resources, but in this case, you need to spend on preparing high-quality content that will fully meet the editorial requirements.
Other factors also affect the size of the budget. And we’ll talk about them in the next article.