✅ Improve your website loading speed as it is one of the most important ranking factors. The page loading speed directly affects its position. Try to make the site as fast as possible. Optimize your code, all scripts and images
✅ Adapt the site for mobile devices or improve the responsiveness of the layout
✅ Fix adaptability errors if they were found by Google Search Console or Yandex Webmaster. Your site should display correctly on all devices and screen resolutions
✅ Check the site in all browsers. Is it displayed correctly? Correct the layout if necessary
✅ Work out the usability of the site design: the design must be unambiguous and understandable. By going to any page of the site, the user understands in 3 seconds what kind of site it is and what topic: thanks to the slogan, images in the header, page title, logo
✅ Place your phone number, opening hours and address in the website header
✅ Get rid of the clutter of elements. Elements and their blocks should alternate with empty space so that there is no feeling of clutter. All your site need its simplicity on the pages
✅ Adjust the convenience of choosing a language if the site is multilingual
✅ Add intuitive icons to complement and illustrate text blocks
✅ Maintain the uniformity of the interface and structure of the site pages: header, footer, main menu, etc.
✅ Place key page elements in predictable places familiar to the user (company logo, contacts, search bar)
✅ Adjust the clickability of the logo, the click should lead to the main page, and the logo should remain unclickable on the main page
✅ Be sure to add clickable breadcrumb navigation to your site
✅ Add internal site search functionality
✅ For an online store, you should add the functionality of comparing products, adding products to favourites
✅ The site should not have “broken links”. Monitor carefully the performance of all links on the site
✅ Maintain consistency in fonts, colour, size, background and contrast of texts, headings and subheadings
✅ Try not to use pop-up forms on the site without the user’s desire
✅ Clicking on the phone number should start a call
✅ Add “Up” button to be able to quickly scroll up the page
✅ Build in the sections the ability to sort by name, rating, popularity