✌️ Add your site to Google Search Console to get information about how the site is presented in Google search results, optimize content and eliminate possible malfunction.
✌️ Search engines can use the content of the sites you link to as a signal of relevance. Do not link to substandard and non-themed sites.
✌️ Remove all outgoing links from the site.
✌️ Do not use free hosting.
✌️ Constant “technical work” and a “crashed” server can very badly affect the site’s rating. After such incidents, you can generally ” shut down the plant”. Move your site to a reliable hosting.
✌️ The location of the server can affect the ranking of the site by geographic region.
✌️ Try to avoid duplicating parts of content, pages and meta tags on the site.
✌️ A lot of HTML errors, crooked code are a signal of the low quality of the site.
✌️ Check the site for validation errors and fix them.
✌️ Do you have sitemap.xml on your site? Its presence is required.
✌️ Create a sitemap.xml file for site images.
✌️ Set up sitemap.xml so that links to new pages are immediately included in it.
✌️ Check if you have robots.txt on your site. Its presence and the correct setting is a must.
✌️ Be sure to add a unique favicon to your site. It is desirable to make it bright because in the SERP, it is displayed in the snippet and the likelihood that your site will be clicked on increases.
✌️ Customize and style the 404 error page in the main site design by linking to the Home page, adding internal search functionality and a call to action.
Hope it was useful for you and you’re waiting for the next practical information to get next level.