Before writing the text, collect all the requests that you want to promote on this page, and only after that start writing. Before starting to promote the site, make the most complete list of subject queries (semantic core). When collecting the semantic core, you should also take into account the lowest-frequency queries. Make a content plan for filling the site with texts. Ideally, the site should have 2 new articles per week. Performers for writing content have been identified: you, copywriter, content manager. When drawing up a technical assignment for a copywriter, indicate to him the main key points and facts that should be disclosed in the text. Content should be concise, while sufficient to solve the user’s goals. Regularly update old articles by changing numbers in them, adding a few paragraphs, changing the publication date. Regularly publish new content on the site so that you can always see fresh publications. If you have a one-page site – add more pages to it. The search engine may think that this is just a stub and that 1 page will not inspire confidence in it. Don’t make SEO text in small print or in colour similar to the background of the page. At best, search engines simply will not take it into account, at worst – this can lead to the site being filtered. The site should not have hidden texts, this is a deception of the user and the search engine. Unique videos uploaded to YouTube it’s a signal of content quality on your website. Also, use infographics to present content. Post only high-quality and unique images on the site. Use a variety of content types for the site (author’s articles, reviews, interviews, success stories and cases, news, rebuttals, research and experiments, infographics, video reviews, etc.). Avoid duplicating the same content on different pages of the site. Add an informational section to the site on your topic (Blog, Articles or News). Use content copy protection.Hope it was useful for you and you’re waiting for the next practical information to get next level.