Here are 5 tips that will help you add a little bit of oomph to your social media eCommerce strategy.
1. Showcase your personality
Brand awareness is all about someone seeing your product (or Instagram ad, or Facebook post) and saying “Oh, it’s That Brand! They’re the ones who do The Thing!”
You will make it infinitely easier for potential customers to remember and recognize you if your brand has some personality to it. It can be humour. It can be engaged in a social cause. It can be anything that represents you and your values.
2. Collaborate with others
Pairing up with a social media influencer your audience love or another brand from your industry (not a competitor, of course) can expose you and your products to new audiences.
3. Use short-form video content
To save your personality-filled ideas from getting lost in busy news feeds, experiment with popular interactive content formats like:
Instagram Stories
Instagram Reels
Instagram Live
TikTok
Over 500 million people use Instagram Stories every day, and the platform is continuously adding new sales features to both Stories and Instagram Live. Brand Stories have an 86% completion rate.
Remember: not all of your content has to be directly related to sales. You can use Instagram Stories, live broadcasts, or TikTok to just entertain your audience and build a stronger relationship with them.
4. Post-user-generated content
Encourage your customers to share pictures and videos featuring your products on their social media, tagging your brand. Then, re-share these to your own profiles (crediting the author, of course).
Making your customers feel seen builds a stronger relationship between them and your brand. And having customers proudly show off your products on their social media makes you more credible to new visitors (aka potential customers).
5. Post often
Once your social media presence starts gaining some traction, and you build a following, you’ll want your audience to keep you in top of mind.
A regular posting schedule will help you stay visible and relevant. Also, how would you expect potential customers to interact with your brand without any content to interact with?
If you want to be the first to know about such updates, follow us.