A socials eCommerce strategy can help you build brand awareness, communicate with customers and generate more sales for your online store.
Marketers have been using social platforms to connect with eCommerce customers for a while now. And for a good reason — more and more internet users shop online and use social media to research brands.
Take a look at these recent stats:
76.8% of global internet users purchased a product online in 2020.
44.8% of global internet users use social media to search for brand-related information.
More than half of global internet users between the ages of 16 and 24 use social media to research brands (55.9% female users and 51% male users). (Source: Hootsuite)
Most socials networks currently offer free built-in solutions for advertising, selling and customer service — a.k.a tools that can push the needle on your sales.
A social media eCommerce strategy is a set of social media tactics you can use to market your eCommerce business.
Depending on your business model and goals, your strategy may focus on:
promoting an eCommerce destination, i.e. driving traffic to a website or branded app,
selling products directly on social media,
communicating with customers, both pre-purchase and post-purchase,
collecting insights about your industry (your audience, competitors, benchmarks for success)
Social media eCommerce marketing can involve building brand awareness, advertising, community management, social customer service, social listening, competitive analysis, social commerce and social selling.
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