While you are reading this post, 6 new landing pages have already been created somewhere. Speed is a great advantage with a huge disadvantage, consisting in the uniformity of the created. How can you create a unique solution for yourself?
First screen
So, what should be on the first screen?
✔ In the header we place the logo, information about the location, the company’s activities, methods of communication and working hours.
✔ Next, specify the menu items with anchor bindings for each block. So it immediately becomes clear what exactly is contained in the landing page and where to look for it. It is also important to pin the menu when scrolling—this way it will be convenient for the user to get information faster.
✔ A banner that contains a headline (what does the company do or what does it sell?), an additional headline (with an indication of the Unique Selling Proposition or region of operation), icons with benefits and the first CTA button with a form to fill out.
✔ Block of goods or services
Showcase your special offers, promotional or discounted products.
Block with benefits
What your proposal looks like is already clear, but a reasonable question arises—why this particular option, and not any other? Since you have already told about yourself, make it clear in what way the product or service is superior to what competitors offer.
Call to action blocks
So, you have already told the user what you are and what you sell. Place another feedback form – most likely, the potential client has already decided what he needs and wants to get additional advice
Work with objections
If there are still doubts, then a block comes to the rescue, which indicates the benefits for the guest of the site personally, or the conditions of your work. Here you can specify the terms of payment and delivery, indicate guarantees.
What else to include in the landing page structure?
“Confidence!” – I answer and say which blocks of the structure affect this:
Block with partners.
Reviews.
Brief information about the company.
The cherry on top—feedback form.
When you have done everything to relax the user and warm him up, you can move on to the last form. Most importantly, do not forget to pin the result after filling out the form, be sure to think about what you will say to the buyer and display it in the modal window. Also, the pop-up should contain information that the request has been sent, and the person will be contacted within a certain time.
Footer.
The footer is a classic thing for absolutely all sites. But don’t forget one moment. Refuse links to social networks and leave only instant messengers for quick communication. As soon as the user steps on another site, he will immediately forget what he originally wanted.
BUT! This does not work if a one-screen landing is intended, the purpose of which is to redirect the user to other sites.
If it is difficult to figure it out on your own, contact our specialists. We will develop a high-quality selling page that will meet all web development trends and usability rules.