Let’s divide the list items into the following groups:
Usability trends which become part of everyday life.
New UX trends which gaining popularity.
Usability trends that continue to be relevant
1. Messengers
2. Personalization of offers
Users are less willing to study catalogues of goods or services for a long time. Therefore, various tips and collections should be added to the site, posted on social networks and announced on mailing lists.
3. Photos without processing.
Last year, the lockdown made it difficult to organize classic photoshoots with a studio and customized lighting, so many brands posted “at home” photos. Now it has become commonplace and even inspires more trust among users.
4. One-step.
We are talking about the process of ordering, registering, subscribing to the newsletter, etc. Long forms repel users.
5. Aggregator sites and marketplaces.
6. Social shopping.
After the quarantines, many continued to actively use social networks, not only for communication but for shopping.
7. Minimalism in texts and design.
8. Synchronization on multiple devices.
9. Artificial intelligence and machine learning.
More and more brands are starting to use these technologies to adapt content to user requests, set up ads, organize a search, and other tasks.