Usability trends are on the rise.
1. Imitation of social networks
Users are used to sitting and buying on social networks and have formed certain patterns of behaviour.
2. Video reviews
And we are talking not only about placement on the site but also in advertising and social networks.
3. Usability testing
Increasingly, businesses are realizing that without communicating with customers, they spend more money on development and do not always guess right with solutions.
4. Product usage scenarios
Based on the previous trend, companies develop an understanding of the site’s audience, how they interact with the site or application, and what steps they go through. The full path of the client is tracked: from acquaintance with the brand to placing an order. CMJ-maps (user journey maps) are built, funnels are analysed and weaknesses are eliminated.
5. Voice assistants.
The UX trends of 2022 are related to social networks, instant messengers and machine learning technologies. New habits are clearly with us for a long time, as some trends have been relevant for more than a year. Feel free to implement these UX trends into your business to attract new customers.