Business email is a low-cost and effective channel for retaining customers, sowing content and generating repeat sales.
1. Income is growing. Mailings are used by online stores, education, services, show business and B2B. With the right settings, the channel is paying off.
2. It is not expensive. Mailing – a channel with a better return on investment.
You’ve probably heard hackneyed statistics that email marketing gives $42 for every $1 invested. In practice, things can be different. At the first stages, the email channel does not always pay off: the company invests in technical setup, a mailing service, and collecting a database. Over time, these investments can reach a return on investment even above 1:42.
3. Customers are coming back. The chance to sell the product to an existing customer is 60-70%, while new users buy only 5-20%. Maintaining a dialogue with old customers is more profitable than looking for new ones.
According to Gigaom Research, email marketing is the best channel for retaining customers.
4. The company creates the image of an expert. Interesting and useful content, which the company shares in letters, forms its image. As a result, people come to buy in a particular company because they trust it.
5. Coverage is growing. In social networks, algorithms decide what content users will see. In an email, views only depend on how useful and interesting the newsletter you are doing. Mails do not disappear from Inbox – you can always return to them.