✅ Before writing the text, collect all the requests that you want to promote on this page, and only after that start writing.
✅ Before starting to promote the site, make the most complete list of subject queries (semantic core).
✅ When collecting the semantic core, you should also take into account the lowest-frequency queries.
✅ Make a content plan for filling the site with texts. Ideally, the site should have 2 new articles per week.
✅ Performers for writing content have been identified: you, copywriter, content manager.
✅ When drawing up a technical assignment for a copywriter, indicate to him the main key points and facts that should be disclosed in the text.
✅ Content should be concise, while sufficient to solve the user’s goals.
✅ Regularly update old articles by changing numbers in them, adding a few paragraphs, changing the publication date.
✅ Regularly publish new content on the site so that you can always see fresh publications.
✅ If you have a one-page site – add more pages to it. The search engine may think that this is just a stub and that 1 page will not inspire confidence in it.
✅ Don’t make SEO text in small print or in colour similar to the background of the page. At best, search engines simply will not take it into account, at worst – this can lead to the site being filtered.
✅ The site should not have hidden texts, this is a deception of the user and the search engine.
✅ Unique videos uploaded to YouTube it’s a signal of content quality on your website.
✅ Also, use infographics to present content.
✅ Post only high-quality and unique images on the site.
✅ Use a variety of content types for the site (author’s articles, reviews, interviews, success stories and cases, news, rebuttals, research and experiments, infographics, video reviews, etc.).
✅ Avoid duplicating the same content on different pages of the site.
✅ Add an informational section to the site on your topic (Blog, Articles or News).
✅ Use content copy protection.
Hope it was useful for you and you’re waiting for the next practical information to get next level.