Let’s continue to look at white ways to increase reach.
13. User Content.
Ask followers to post a review of your company. They can include a branded hashtag, mention you in the post description, or add something to the image. It may not even be a full review, but just a photo with your nickname mentioned in the description. This content type is called user-generated content and has its own abbreviation – UGC (user-generated content).
14. Use geotags and geotags.
This method also allows you to increase your reach and attract new subscribers. It is especially recommended to be used by owners of a local offline business, for example, owners of cafes or some kind of retail outlets. Bloggers also actively use this feature.
15. Use augmented reality.
AR masks are going to be a boom. You can also create your own masks and increase the coverage of your account. Some brands come up with masks for specific contests using branded hashtags.
16. Networking.
This method allows you to get to know your followers better and increase the number of comments. In doing so, you benefit both yourself and people. Ask followers to write from what city they are and how they can be of use to other people? For example, someone draws beautifully, someone teaches languages, someone does hand-made. Followers will be able to get to know each other and then turn to each other for help/services.
17. Communicate in Direct.
Messages in Direct and how actively you respond to them also affects reach. You can motivate followers to ask you questions through stories – from there it is easiest to write in a personal. Or remind about Direct in the text of a regular post.
18. Post-provocation.
You can write something in the text with which many will clearly disagree and provoke a surge of comments on this score.
19. Show what you want.
Also a common way. The bottom line is that you post a beautiful photo, for example, with a dress, an island paradise or some kind of product and write: “like it if you want it too! Mark in the comments the person from whom you want to receive such a gift. ” Or you can offer to like and share your impressions/desires.
20. Take a photo before-after, it was-now, Instagram vs Reality and so on.
Such posts are often featured and evoke emotions in subscribers. You can also ask to share in the comments to the post which option is better.
21. Encourage followers to bookmark the post.
Saving a post to bookmarks affects its reach. Post a useful post, for example, with some selections, tips, instructions, and invite followers to save it so as not to lose it. Such a post may later be included in the Recommended.
To be continued…
In the following articles, we’ll cover all the ways to increase your reach.